Scent Weakly 2.0

Tuesday, January 02, 2007

Field Trip: Publix

When Annie arrived in Florida, we asked her what she wanted to do while she was in the Sunshine State. Her response was an unanticipated, "Go to Publix!". It seems that Publix (a grocery chain) is winning rave reviews in design and marketing circles for their packaging designs and our college grad in graphic design wanted to check them out.

So, off to Publix we went. Despite some stares and concerned looks from Publx employees, Anne spent the better part of an hour snapping picture after picture of packaging for everything from feminine products to popcicles

Evidently Annie is not the only one enamored with Publix packaging. Here's a link to a blog that covers nothing but Publix Packaging.


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