Scent Weakly 2.0

Saturday, November 18, 2006

Will It Blend?

Here's a marketing success story for the digital age.

Blendtec, a maker of indutrial blenders, makes of few videos of putting random stuff (rake handles, marbles, pens, etc.) into their blenders and posts them on YouTube. For a $50 investment, they got 5 million views and thousands of comments.

I think I'm going to buy a video camera.


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